EYEdearOptical
The House Collection

Brands we love.

A carefully curated roster — from Seoul's quiet luxury to Italian heritage, all paired with the world's finest lenses. Try them all in store.

Korean Eyewear
Korean Eyewear

Quietly precise.

Featherlight, architectural designs from Seoul's most-loved ateliers.

  • Vycoz
  • LASH Eyewear
  • Projekt Produkt
  • Spring Strings
  • Jill Stuart
  • V.Kool
  • Accrue
  • Flex
  • Kyungsung Optical
Designer Houses
Designer Houses

Heritage & icons.

From Italian heritage to modern luxury — a carefully curated roster.

  • Gucci
  • Tom Ford
  • Prada
  • Prada Linea Rossa
  • Linda Farrow
  • Tiffany & Co.
  • Maui Jim
  • Ray-Ban
  • Oakley
  • Burberry
  • Markus T
  • Masunaga
  • Coach
  • Emporio Armani
  • Miu Miu
  • Dolce & Gabbana
  • Masunaga x Kenzo
  • BLACKFIN
Premium Lenses
Premium Lenses

The crafted view.

High-index, photochromic, polarised and blue-light lenses from the world's leading houses.

  • Tokai
  • Hoya
  • Rodenstock
  • Essilor
  • Carl Zeiss